Data SecuritySourced
Case Study: Cognism drives 22% growth in quarterly pipeline for Druva
Druva Case StudySourced & dated by Case Study Desk
Key results
The challenge
Druva, a data security company, evaluated its EMEA data provider through a proof of concept, seeking easier functionality, better intent signals, and higher phone connect rates. The SDR team wanted to increase meetings and pipeline.
The solution
Druva selected Cognism Sales Intelligence, using its intent data and Diamond Data phone-verified numbers alongside Salesforce CRM enrichment to improve outbound reach.
“Cognism was a lot easier in terms of functionality. The intent data is good for us, and the Diamond Data made it a lot easier to get through on the phone and have a conversation.”
AAAntony ArcanSDR Manager, EMEA, Druva
The results, in context
Druva reported 22% growth in quarterly pipeline after adopting Cognism. The team saw a 10-15% increase in meetings booked and a 34% improvement in contact rates.
Products used
Cognism Cognism Sales IntelligenceCognism Diamond DataCognism CRM Enrichment