Case Study: AVEVA accelerates outbound pipeline by 40% with Cognism
Key results
The challenge
AVEVA, an industrial software company, needed validated contact data to support growth across EMEA, Latin America, and strategic markets. Its outbound team wanted reliable data to reach the right personas and accelerate pipeline.
The solution
The team adopted Cognism Sales Intelligence, using its data for prospecting and CRM enrichment across multiple regions to add targeted personas and support outbound and event outreach.
“Having access to validated data has been key to accelerating our growth, and Cognism made that possible!”
AAAdina ApachiteiGlobal Director Best Practices Program, AVEVA
The results, in context
AVEVA reported a 40% improvement in outbound pipeline, and attributed 40% of the outbound pipeline generated in the prior year to Cognism prospecting. The team added 36% more targeted personas and saw a 26% increase in event and webinar engagement.