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Case Study: Customer.io gets 10x ROI from demo webinars with Livestorm

Customer.io Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Customer.io
Industry
Marketing Automation Software
Challenge
Needed an easy webinar platform to scale demos beyond one-to-one.
Headline result
10-fold ROI on product demo webinars

Key results

10x
ROI on product demo webinars
For every hour spent
50
Leads qualified per month
Via demo webinars
1,300+
Signups for the Parcel Unpacked event series

The challenge

Customer.io wanted an intuitive webinar platform with strong engagement features to replace Zoom, prioritizing a smooth user experience over technical complexity so it could scale demos beyond individual calls.

The solution

The team adopted Livestorm to run interactive product demo webinars as a repeatable lead-generation motion, and later expanded to larger marketing events such as the Parcel Unpacked series.

“I was looking for an easy-to-use platform that didn't just speak to an engineer. Livestorm offers a very good user experience!”

BM
Bill Miksich
Director of Demand Generation, Customer.io

The results, in context

Customer.io reported a 10-fold ROI for every hour spent on demo webinars and qualified about 50 leads per month through the format. Its Parcel Unpacked event series drew more than 1,300 signups.

Products used

Livestorm Livestorm