Case Study: Viewrail cuts development time 50% with commercetools
Key results
The challenge
Viewrail, a manufacturer of cable and glass railing systems, needed to modernize an aging WooCommerce platform to scale multiple direct-to-consumer brands while reducing development time.
The solution
Viewrail rebuilt its storefront on commercetools' composable commerce platform, implemented in roughly 100 days, avoiding the longer effort of building from scratch or on separate accelerators and frameworks.
“If we hadn't used commercetools, it would have taken considerably longer for us to build everything on the website from scratch or even build it off different accelerators or frameworks. We saved a ton of time and effort — and had immediate results.”
KKKyle KlimekChief Digital Officer, Viewrail
The results, in context
The published story reports a 100-day implementation, 50% shorter development time, and 2x faster product-page updates. In the first week after launch, organic clicks rose 5-7% and the site jumped five spots in search rankings for "Cable Railing," reaching a top-3 position for the term.