Case Study: ARK Bokhandel lifts conversion 15% with commercetools composable commerce
Key results
The challenge
ARK Bokhandel, a Norwegian book retailer, faced scalability limits on a legacy SAP Hybris system that could handle only a few thousand simultaneous users and required lengthy offline deployments. Development effort was dominated by bug fixing rather than new features.
The solution
ARK migrated to commercetools' composable commerce platform, integrated with Omnium OMS, Sanity CMS, and Algolia search, enabling small, frequent deployments and improved reliability.
“The smaller deployment, the less risk. This allows us to perform small changes and evaluate how they resonate with customers.”
AMAnders MartinssonHead of Technology and Tech Lead eCommerce, ARK Bokhandel
The results, in context
The published story reports a 15% conversion rate lift and 25% revenue growth in one month, with the conversion rate rising to a 7-14% range from a prior 4-5%. ARK now runs 800+ deployments per year, processed 17,000 orders in a single day in the first week post-launch, and shifted development effort toward new features.