Case Study: PLUS Supermarkets lifts successful order rate 89% with commercetools
Key results
The challenge
PLUS, a Dutch supermarket chain with over 550 stores, ran a legacy Intershop platform implemented in 2015 that was inflexible and unstable. During COVID-19 lockdowns, online shopping surged 30 to 40% and the platform struggled with traffic spikes, mobile app failures, and months-long feature release cycles.
The solution
PLUS migrated to a composable commerce architecture using commercetools as the commerce engine, integrated with Contentful for content and OutSystems for the frontend, guided by implementation partner Product League over a planned three-year program.
The results, in context
The published story reports an 89% increase in successful order rate, a 50% faster webshop, and a 50% reduction in time spent on maintenance and bugs. The migration was completed on its three-year timeline within a 24-hour cutover window.