Case Study: Caraway grows data adoption 5x with faster dashboards on Omni
Key results
The challenge
When Caraway's first internal data hire joined, she inherited a legacy BI instance that was slow, overcomplicated, and underutilized, with dashboards that loaded too slowly and were painful to manage. Business users often exported reports, which made the data hard to trust because it was stale, and basic tasks like period-over-period comparisons were difficult. The team needed a better solution before another high-stakes holiday season.
The solution
After evaluating several vendors with side-by-side proofs of concept, Caraway migrated to Omni for its usability, speed, and support for retail analysis, SQL, and Excel-style workflows, plus dbt, Slack, and Google Sheets integrations. The team signed in early 2025 and completed the migration ahead of schedule, with onboarding support from consultancy Count Six to tune the semantic layer for AI responses.
“From the beginning, Omni felt like a true partner. They listened to our needs, respected our bandwidth during busy seasons, and helped us find a solution that worked for our entire organization, not just the data team.”
MBMaryssa BrogisSenior Director of Analytics & Insights, Caraway
The results, in context
Caraway reported a 5x increase in data adoption across marketing, operations, finance, product, and brand, alongside 80% faster dashboard performance and 4x fewer dashboards for a cleaner experience. AI-powered summaries save hours each week, and the full migration was completed in five months, ahead of schedule and before the Q4 holiday season.