Case Study: BambooHR launches Elite Analytics to 30,000+ people in four months with Omni
Key results
The challenge
BambooHR serves over 30,000 organizations across 190 countries and had long offered reporting for compliance use cases, but customers increasingly wanted to explore data, build custom visualizations, and share insights without exporting. The company wanted a new Elite tier centered on advanced reporting, but building an analytics platform in-house would pull significant engineering resources away from core product differentiation for months or years.
The solution
After evaluating vendors including Visier, Sigma, GoodData, and Qlik, BambooHR chose Omni to embed analytics that felt native to its product. Omni's built-in semantic layer let product managers define metrics once and reuse them, its model extension API enabled per-customer customization programmatically, and the teams ran extensive load testing and built granular field-level security to meet strict SLAs.
“We knew data could be a compelling reason for customers to spend more time engaging in our product. Omni helped us transform our in-app analytics into a differentiated, customized experience - without requiring our engineering team to go build a BI product ourselves.”
TSThomas StockhamSenior Product Manager, Data & AI, BambooHR
The results, in context
BambooHR launched its new Elite analytics tier in four months, enabling self-serve reporting for 30,000+ people at launch before quickly growing to 100,000+. The team reports customer reporting satisfaction improved by 15%+ compared to the legacy in-app reporting experience, while reducing engineering overhead and freeing teams to focus on product differentiation and AI workflows.