Case Study: BRM increases its close rate 20% with Merge integrations
Key results
The challenge
BRM is an AI-powered collaboration tool that helps organizations find, evaluate, procure, and manage vendors. It needed to bring customers' accounting and HRIS data into its platform, but building and maintaining those integrations in-house required expensive developer program access and ongoing engineering effort.
The solution
BRM built to Merge's Unified API to offer customer-facing HRIS and accounting integrations without maintaining them internally.
“Maintaining integrations, whether that's fixing an issue, updating an integration, continually testing any, and so on, can be a nightmare for our engineers. Merge takes this work off our plates, and that's led our engineers to save hundreds of hours every year.”
FFFabian FrankCTO and co-founder, BRM
The results, in context
By offering HRIS and accounting integrations through Merge, BRM improved its close rate by 20%, saved hundreds of engineering hours per year, and avoided hiring one additional full-time engineer to build and maintain integrations.