Case Study: Wyndham drives $2.5M incremental revenue and 60% higher conversion with Amperity
Key results
The challenge
With 9,000 hotels globally, Wyndham wanted to expand its loyalty program and drive direct bookings but lacked a single source of truth for customer records. Its data-management system could not produce a reliable golden customer record, and profiles were scattered across disparate systems matched through manual, inaccurate methods.
The solution
By bringing its data into Amperity, built on AWS, Wyndham created unified profiles for both loyalty and non-loyalty members, giving teams a single source of truth and the ability to segment audiences and send targeted messaging. Information that previously took weeks to access could be retrieved in minutes.
“Through our new platform from Amperity, we're able to have a complete 360 guest view, unlocking new insights that allow us to be timelier, more efficient and more effective in our efforts to engage the everyday traveler.”
LCLisa Borromeo ChecchioChief Marketing Officer, Wyndham Hotels & Resorts
The results, in context
Amperity reported $2.5M in annual incremental revenue from newly enrolled members, 90% of digital media budget deployed against Amperity within a month, a 35% decrease in media costs, and a 60% increase in conversion rate. Figures are quoted from Amperity's published Wyndham customer story and dated.