Case Study: Catalyst Brands reaches 5x ROAS with Amperity's predicted-CLV segmentation
Key results
The challenge
Catalyst Brands — whose portfolio includes Aeropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand, and Nautica — relied on manual processes to build first-party audiences and distribute them to media partners at scale. Customer-profile robustness was limited to the data available in each system, and siloed data prevented accurate identification of high-value customers.
The solution
With Amperity, brands in the Catalyst Brands portfolio unified online and offline data into a single customer view and applied Amperity's predictive models to build more sophisticated audiences. Audiences were activated directly to media platforms such as Meta and Google, removing manual steps, and refreshed automatically.
“Amperity uniquely allows us to bring together even more data sources in a single environment so we can build more sophisticated and informed audiences that we test and learn from across our media campaigns.”
KAKarilyn AndersonGroup Vice President, Digital Marketing and CRM, Catalyst Brands
The results, in context
Amperity reported that Catalyst Brands achieved 5x ROAS by using Amperity's predicted customer-lifetime-value model to target high-value customers in paid channels and reduce spend on low-potential shoppers. The figure is quoted from Amperity's published Catalyst Brands customer story and dated.