Case Study: First Hawaiian Bank reaches 90%+ match rates and 92% faster activation with Amperity
Key results
The challenge
First Hawaiian Bank wanted to ramp up paid-campaign activation and increase the addressability of its first-party data, but its media and ad-tech onboarder imposed a 26-day runway to upload and activate data. The process relied on outdated identifiers and third-party data, producing match rates of 40-60% that would only decline in a post-cookie world.
The solution
Partnering with Amperity, First Hawaiian Bank co-developed a direct connector to The Trade Desk that matches anonymized identities using Unified ID 2.0, enabling rapid activation of specific customer segments and suppression of irrelevant audiences. Regularly updated profiles from the bank's unified data foundation improved downstream match accuracy.
“I remember getting the first email after our first segment launched, and match rates were off the charts. Now that we can basically connect directly with any channel that we're looking to activate with the platform, we're more nimble and can engage with our customers in a more effective way.”
BWBill WeeshoffSenior Vice President, Marketing, First Hawaiian Bank
The results, in context
Amperity reported match rates exceeding 90%, 92% faster activation, and a 94% average increase in audience addressability. Figures are quoted from Amperity's published First Hawaiian Bank customer story and dated.