Case Study: Brooks Running raises paid-search CTR 260% with an Amperity Customer 360
Key results
The challenge
Brooks Running wanted to put runners first but lacked the insights to do so meaningfully. Without a single view of the customer, teams struggled to identify runner needs and personalize effectively. Data was stuck in silos and often inaccurate, slowing teams down and undermining confidence in the data.
The solution
Brooks positioned Amperity at the center of its tech stack to build an enterprise-wide Customer 360. Applying Amperity insights to digital marketing, the team created audience segments, ran tests within communications, and used personalization across channels, giving marketing, customer service, and operations shared insights.
“Amperity is crucial to our tech stack. In order for us to have a 360 view of the runner and then use runner data for analytics and marketing segmentation, a CDP is necessary. Our tech stack is always changing, and very dynamic so the ease of plugging in partners is also critical.”
MAMelanie AllenChief Marketing Officer, Brooks Running
The results, in context
Amperity reported a 260% increase in paid-search click-through rate, a 150% average increase in paid-social engagement metrics, a 128% return on ad spend, and 2.4x email open rates. Figures are quoted from Amperity's published Brooks Running customer story and dated.