Product
AB Tasty Web Experimentation: sourced case studies
Every documented customer result that used AB Tasty Web Experimentation, each traceable to its original published source.
+9%
Booking-flow conversion
Travel
Air Europa scales booking-flow experimentation with AB Tasty
Air Europa · Sourced July 24, 2026
+36%
Mobile registration clicks
Travel
Booking.com lifts mobile partner registration with AB Tasty
Booking.com · Sourced July 24, 2026
+3.4%
Conversion rate
Fitness
PureGym lifts sign-up conversion with AB Tasty experimentation
PureGym · Sourced July 24, 2026