Case Study: Air Europa scales booking-flow experimentation with AB Tasty

Key results

The challenge

Air Europa set out to make mobile the heart of its digital experience and to scale experimentation across its booking funnel and search results.

The solution

Using AB Tasty Web Experimentation, the airline ran a high-volume testing program, including mutually exclusive experiments, across its booking flow and search results page.

The results, in context

A booking-flow test lifted conversion from the flight summary to the passenger form by 9%, and a passenger-form test added a further 5% uplift. Customer satisfaction rose from 81% to 87%, and mutually exclusive experimentation let the team ship 5x faster.

Products used