Fashion & accessories retailSourced
Case Study: Kurt Geiger personalizes its homepage with AdaptiveCX
Kurt Geiger Case StudySourced & dated by Case Study Desk
Key results
The challenge
Fashion retailer Kurt Geiger, an AB Tasty client since 2015, wanted to personalize its homepage and connect shoppers with relevant products in real time without heavy engineering effort.
The solution
The retailer used AB Tasty's AdaptiveCX to deliver adaptive homepage personalization driven by real-time session data, deployed without requiring internal tech resources.
“Leveraging real-time session data gave us insights even more granular than what we'd expect in a physical retail environment. That's where AdaptiveCX truly differentiates itself.”
LYLaura YoungGlobal Head of Digital Trading, Kurt Geiger
The results, in context
Adaptive homepage personalization drove a 23.28% uplift in homepage-to-product-page conversion rate and a 3.37% uplift in carousel clicks to the product page.
Products used
AB Tasty AdaptiveCX