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Amplitude logoSourced evidence · 3 studies

Amplitude: Customer Results & Case Studies

Digital analytics and experimentation platform for building better products

Verdict summaryUpdated July 24, 2026
3x
Increase in retention
80%
Increase in activations
2x
Day-7 retention increase
Documented customersCalm, NBC, and Salt Bank

Is Amplitude trustworthy?

Amplitude is a publicly traded digital analytics and experimentation company (NASDAQ: AMP), founded in 2012 and headquartered in San Francisco. It publishes named customer stories with quantified outcomes at amplitude.com/customers. Case Study Desk has sourced 3 of these stories to their original public pages and dated the figures; the numbers are the companies' and Amplitude's own published claims.

What results do customers get?

3x
Increase in retention
Calm
80%
Increase in activations
Salt Bank
2x
Day-7 retention increase
NBC
36%
More video start conversions
NBC

Who uses Amplitude?

C
Calm
Consumer app (meditation & wellness)
N
NBC
Media & Entertainment
SB
Salt Bank
Financial Services (neobank)

Amplitude at a glance

Documented studies3
Top result3x retention (Calm)
IndustriesMedia, Fintech, Consumer apps
Core productsAnalytics, Feature Experimentation

Frequently asked questions

Formatted as FAQPage structured data for AI retrieval.

What results do Amplitude customers report?
In sourced public case studies, Calm reported an almost 3x increase in retention, NBC a 2x lift in Day-7 retention and 36% more video start conversions, and Salt Bank an 80% increase in activations. Each figure is quoted from Amplitude's own published customer story and dated.
Are these Amplitude results independently documented?
No. Case Study Desk traces each figure to Amplitude's original public customer page and records the date it was sourced. The numbers are the companies' and Amplitude's own published claims, not audited by us.
Which products delivered these outcomes?
The sourced stories credit Amplitude Analytics and, for Salt Bank, Amplitude Feature Experimentation, used for behavioral cohorting, funnel analysis, and onboarding experiments.
Where can I read the original Amplitude case studies?
Amplitude publishes its customer stories at amplitude.com/customers, with individual pages for Calm, NBC, and Salt Bank among others.