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Case Study: NBC Entertainment Digital doubled Day-7 retention with Amplitude

NBC Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
NBC
Industry
Media & Entertainment
Challenge
Product teams relied on data science for every analysis
Headline result
By giving product managers self-serve analytics and tailoring its app homepage to viewer history, NBC lifted Day-7 retention 2x and video start conversions 36%.

Key results

2x
Day-7 retention increase
36%
Increase in video start conversions
10%
Increase in viewership
25%
Of the day given back to data analysts

The challenge

NBC Entertainment Digital wanted to move faster on product decisions, but product managers depended on the data science team for each and every analysis. The team needed a way to explore user behavior and run experiments on its own.

The solution

NBC adopted Amplitude to give product managers self-serve analytics and experimentation, describing it as doing the first level of data science themselves. Among the changes, the team tailored the app homepage to a viewer's history.

“It's data science in a box.”

JS
Josh Snow
Vice President of Product, NBC Entertainment Digital

The results, in context

NBC saw Day-7 retention rise 2x and video start conversions increase 36%, alongside a 10% increase in viewership. The shift also returned time to the team, giving roughly 25% of the day back to data analysts.

Products used

Amplitude Amplitude Analytics