Case Study: How Zenni Optical increased conversions by +3.5% and recovered $15M
Key results
The challenge
Zenni Optical, a direct-to-consumer eyewear retailer serving around one million unique daily visitors, needed to identify and eliminate friction points in the purchase journey to drive growth through its digital properties.
The solution
Using Contentsquare heatmap analysis, the team found an oversized homepage image occupied about 80% of above-the-fold space and drew only a 6% click-through rate. They elevated the call-to-action, streamlined navigation, increased category visibility, and added a trust banner.
“Every detail matters. When you test small things and take a data-driven approach to optimization, you'll find significant savings in the details.”
DTDavid TingFormer CTO, Zenni Optical
The results, in context
The changes raised the homepage image click-through rate from 6% to 15% (+150%) and increased the average conversion rate by +3.5%. Over a three-month period the optimizations were credited with $15M in recovered revenue.