Market Research / Consumer Insights SoftwareSourced
Case Study: Zappi lifts in-app NPS response rate from 10% to 65% with Chameleon
Zappi Case StudySourced & dated by Case Study Desk
Key results
The challenge
Zappi struggled to consolidate user feedback and signals and had low response rates on its NPS surveys. In-app response rates for NPS sat around 10%.
The solution
Zappi used Chameleon Microsurveys, Tours, Tooltips and Resource Centers to collect feedback and communicate product updates in-app.
“Before Chameleon, we were struggling to consolidate all of our user feedback and signals.”
EVEmma Van PeltVP of Customer Experience, Zappi
The results, in context
In-app NPS response rate rose from 10% to 65%, and the team launched more than 300 in-app experiences. A beta community built through in-app targeting grew past 200 users.
Products used
Chameleon MicrosurveysChameleon ToursChameleon TooltipsChameleon Resource Centers