Case Study: Chili Piper drives $150K+ in upsell ARR in four weeks with Chameleon in-app campaigns
Key results
The challenge
Chili Piper had previously built in-app experiences in-house, which required developers and slowed iteration on onboarding and upsell flows. The team wanted in-app experiences that matched the look of their product without engineering bottlenecks.
The solution
Using Chameleon in-app Banners with custom styling and integrations (HubSpot, Hightouch, Zapier and Chili Piper's own product), the team ran targeted upsell campaigns that booked meetings with Account Managers.
“A big reason why we were blocked in the past from purchasing a solution like this was that we wanted our in-app experiences to look like they were part of our app.”
ESElyssa StewartDirector of Product Management, Chili Piper
The results, in context
The campaigns generated more than $150K in upsell ARR within four weeks, including $30K ARR booked in the first two weeks and 40+ meetings booked with Account Managers in under two weeks.