Case Study: YNAB lifts UK user conversion 21% with Plaid open banking

Key results

The challenge

YNAB, a personal budgeting app, relied on a previous European bank-connection provider that constrained conversion and reliability across its European markets.

The solution

YNAB moved to Plaid for open banking connectivity, using local languages, local compliance, and frictionless authentication across 18 European markets with coverage in 20 countries.

The results, in context

After switching to Plaid, YNAB reported a 21% uplift in UK user conversion, a 12% increase in EU user conversion, and a 62% decrease in daily error rates.

Products used