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SMB Lending / FintechSourced

Case Study: Fundwell lifts mobile application completion to 83% with Plaid

Fundwell Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Fundwell
Industry
SMB Lending / Fintech
Challenge
Document uploads dragged down mobile completion
Headline result
Mobile completion up from 53% to 83%

Key results

83%
Mobile application completion
from 53%
87%
Desktop completion
from 78%
82%+
Android completion
from 19%
~4.5 min
Application time
from 7-8 min

The challenge

Fundwell, a small-business funding platform, required applicants to upload financial documents manually, creating friction that reduced application completion, especially on mobile.

The solution

Fundwell adopted Plaid's direct bank connections to replace document uploads with instant access to verified financial data during the application flow.

“Plaid checked all the boxes: trust, technology, and ease of use. Its direct bank connections removed the need for uploads, giving us instant access to verified data and dramatically improving conversion rates.”

SA
Sruli Anatian
Founder and CEO, Fundwell

The results, in context

Mobile application completion rose from 53% to 83% and desktop from 78% to 87%, while Android completion climbed from 19% to more than 82%. Applications that took 7-8 minutes now take about 4.5.

Products used

Plaid AuthPlaid Transactions