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Case Study: Western Rise cuts first response time from 20 hours to 36 seconds with Siena

Western Rise Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Western Rise
Industry
Apparel
Challenge
Automated macros made it hard to personalize responses and keep response times low.
Headline result
Western Rise reduced first response time from 20 hours to 36 seconds and lifted CSAT from 91-92% to 98-100% within 14 days after deploying Siena.

Key results

36 sec
First response time
down from 20 hours
98-100%
CSAT within 14 days
up from 91-92%
1 day
Reduction in resolution time

The challenge

Western Rise's support team relied on automated macros in its ticketing system, which made it difficult to personalize customer responses and kept the team focused on repetitive ticket management. First response times sat around 20 hours.

The solution

Western Rise deployed Siena as an AI customer service agent trained on its brand voice, using Siena's ready-made dashboard to handle and route conversations. The team moved away from generic macros toward personalized, AI-generated responses.

Siena got our team out of the 'boring' ticket management.

KW
Kelly Watters
Co-founder, Western Rise

The results, in context

Western Rise reported first response time falling from 20 hours to 36 seconds and CSAT rising from 91-92% to 98-100% within 14 days. Resolution time decreased by a full day, and the team was freed from repetitive ticket handling.

Products used

Siena Siena AI