Case Study: Vodafone reaches 6X ROI and 159% higher conversion with Insider
Key results
The challenge
Vodafone sought to enhance its cross-channel marketing strategy and increase average revenue per user, customer retention, loyalty, and conversions across its digital properties.
The solution
Vodafone used Insider's Smart Recommender and InStory alongside Web Push, on-site messaging, email, and social channels, applying advanced segmentation with more than 120 ready-made attributes to personalize experiences.
“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how, helping us skip trial-and-error phases to achieve results faster.”
The results, in context
Vodafone reported 6X ROI from the platform and a 159% increase in conversion rate over three months. It also saw a 64% increase in lead generation and a 52% conversion-rate increase in three months.