Case Study: Slazenger reaches 49X ROI in eight weeks with Insider
Key results
The challenge
Slazenger set out to improve cart abandonment rates and strengthen customer engagement across multiple channels to maximize the return from its marketing technology stack. It needed to reach distinct customer segments with timely, personalized campaigns.
The solution
Slazenger implemented Insider's Architect and Insider One AI to build personalized, omnichannel experiences. The team designed cart-abandonment journeys with the Smart Journey Creator and used predictive segments to send targeted price-drop notifications across Email, Web Push, and SMS.
“Insider enabled us to build relevant and timely campaigns across nearly 30 different customer segments. With the help of Generative AI tools under Insider One AI, we created personalized, multi-channel user experiences more efficiently.”
The results, in context
Slazenger reported 49X ROI within eight weeks and a 700% increase in customer acquisition. A single campaign recovered 40% of abandoned revenue, and the price-sensitive segment saw a 54% increase in conversion rate.