Case Study: Vida Health ships 30% more features per release with Split
Key results
The challenge
Vida Health, a digital health company offering personalized programs and coaching, relied on an in-house feature-flagging approach that involved manually toggling features through a database. The method lacked the scalability, randomization and automation needed to support a growing user base, and each feature rollout was time-intensive and risky.
The solution
Vida Health adopted Split's feature management and experimentation platform, using feature flags and production testing for phased rollouts and introducing consistent, automated experimentation. This freed data scientists from manual experiment setup and analysis.
“Split has allowed Vida to test our mobile application in a way we wouldn't be able to do otherwise.”
RMRussell MelickEngineering Manager, Vida Health
The results, in context
Vida Health accelerated its mobile app release cadence from once per month to weekly deployments and achieved a 30% increase in features per release. Feature flags acted as a safety net, enabling more confident rollouts and experimentation.