Case Study: UC Davis increases organic traffic 31% with BrightEdge
Key results
The challenge
UC Davis needed to expand the organic search visibility of its academic program pages and editorial content across a large university website. The team wanted to understand how its keyword inventory compared with competitors and to prioritize content that would draw prospective students.
The solution
UC Davis used the BrightEdge platform, including the Data Cube, to compare its keyword portfolio against competitors and guide content and page optimization across graduate programs, majors, and its blog.
The results, in context
UC Davis reported a 31% increase in organic traffic, with 222% growth in Graduate Programs content and a 70% increase in Major-related content. The blog drove nearly 400,000 pageviews and roughly 200,000 users, and the program reported 4.5x more impact than its paid campaigns.