Data Storage TechnologySourced

Case Study: Seagate grows overall traffic 20% with BrightEdge

Seagate Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Seagate

Industry

Data Storage Technology

Challenge

Reach audiences searching for storage content and grow site traffic.

Headline result

The storage technology company used BrightEdge to support its content and SEO program, growing site traffic.

Key results

+20%

Increase in overall traffic

The challenge

Seagate wanted to explain its products and reach prospective buyers through content that matched what people were searching for. The team sought advanced SEO capabilities to support that content strategy.

The solution

Seagate adopted the BrightEdge platform, switching from a competitor for its advanced capabilities, and used it to guide content creation and SEO across the site.

“SEO is important for Seagate because one of the ways that we explain to people what Seagate does is through creating great content that they're looking for.”
AM
Ali MacDonald
Content Marketing, Seagate

The results, in context

Seagate reported a 20% increase in overall traffic and a consistently steady increase in new visits to the site. The company positioned SEO and content as a core way to communicate what Seagate does.

Products used

BrightEdge BrightEdge SEO Platform