Case Study: Toss and Spin drives 5x customer spend by converting buyers to members

Key results

The challenge

Toss and Spin, an events and entertainment company, grew from 2 to 16 full-time employees in 18 months and needed to keep marketing personal at scale. Recovering abandoned carts and converting one-time buyers into repeat members were priorities.

The solution

Toss and Spin used ActiveCampaign for email and SMS marketing, segmentation and tagging, and automated abandoned-cart recovery, running hundreds of automated customer journeys. Personalized, tag-based sends replaced database-wide email blasts.

The results, in context

Converting buyers into members increased customer spend fivefold, and the company recovered more than 500 abandoned carts in six months. Emails personalized with tags achieved 20% higher open rates than untargeted sends.

Products used