Case Study: Frank and Sherri grow customers 52.5% year over year with ActiveCampaign

Key results

The challenge

Frank and Sherri, who run an online education business, started with a spreadsheet of about 100 names that grew into thousands of contacts, making manual management unworkable. Slow campaign creation and email errors compounded the problem.

The solution

The pair moved to ActiveCampaign for marketing automation, using the AI campaign builder, segmentation, and tagging to build and launch campaigns themselves. ActiveCampaign also manages course access and tracks member engagement.

The results, in context

Frank and Sherri reported 52.5% year-over-year customer growth and cut the time spent creating and launching campaigns by about 95%, engaging more than 5,000 active customers. Building campaigns in-house saved roughly $85 per hour previously paid to a contractor.

Products used