Sports & recreation franchiseSourced
Case Study: Pickleball Kingdom grows tournament registrations 200% with ActiveCampaign
Pickleball Kingdom Case StudySourced & dated by Case Study Desk
Key results
The challenge
Pickleball Kingdom, a franchisor of indoor pickleball facilities, wanted to consolidate its marketing tools and drive event attendance across a growing franchise network. Consistent messaging and franchisee adoption were key concerns.
The solution
Pickleball Kingdom standardized on ActiveCampaign's ACHQ franchise platform, running targeted email and SMS campaigns across locations. The rollout reached full franchisee adoption.
“My goal is to always consolidate as many platforms as we can.”
MKMitch KistnerVP of Marketing, Pickleball Kingdom
The results, in context
Targeted emails drove a 200% increase in tournament registrations, and system-wide emails averaged a 40.6% open rate. The platform reached 100% franchisee adoption while SMS usage doubled.
Products used
ActiveCampaign ACHQActiveCampaign Email automationsActiveCampaign SMS messaging