Wellness technologySourced
Case Study: Therabody raises conversion 45% with Iterable personalization
Therabody Case StudySourced & dated by Case Study Desk
Key results
The challenge
Therabody, a wellness technology brand, wanted to move beyond basic personalization to better understand customer interests and improve conversion. It needed to identify engaged customers and optimize channel and timing decisions.
The solution
Therabody used Iterable's Channel Optimization and Send Time Optimization along with behavioral tracking to build richer customer profiles and personalize cross-channel campaigns based on interests and behavior.
“Personalization isn't just a name. It's about getting to know your customer and helping them solve a problem.”
CWCarlye WycykalDirector of Lifecycle Marketing, Therabody
The results, in context
Therabody reported a 45% higher conversion rate and a 27% increase in SMS click-through rate. The number of customers with defined interests grew 12x, and new customer acquisition rose 34%.
Products used
Iterable Channel OptimizationIterable Send Time Optimization