Case Study: Brigit boosts email click rate 208% with Iterable AI
Key results
The challenge
Brigit, a financial-health app, aimed to improve engagement and conversion across email and SMS while controlling messaging costs. The team looked for both creative and technical efficiencies in its CRM program.
The solution
Brigit applied Iterable AI and Channel Optimization to personalize newsletters and headers, test copy at scale, and remove costly SMS encoding characters. Experiments informed activation and conversion tactics.
“Innovation isn't just about creative messaging—it's also about spotting hidden efficiencies.”
JWJiangyi WangSenior CRM Manager, Brigit
The results, in context
Personalized newsletters drove a 208% increase in email click rate at a 0.4% unsubscribe rate, and urgency-driven SMS copy improved conversion 63%. Technical optimizations saved roughly $60,000 annually, and hero-header personalization lifted Instant Cash approval activation 16%.