Case Study: How Supernormal doubled their free to paid conversion rate with AssemblyAI

Key results

The challenge

Supernormal's AI meeting-notes product saw an immediate demand and a large influx of customer-support requests to support more languages. Transcription quality is central to the product, where even a 1% improvement in transcription is meaningful to users.

The solution

Supernormal built on AssemblyAI's speech-to-text models to broaden language support and improve transcription quality across its meeting-notes experience.

The results, in context

Supernormal reports a 2x increase in its free-to-paid conversion rate after expanding language support and improving transcription with AssemblyAI.

Products used