Camera accessories & gearSourced
Case Study: Sunny 16 boosts conversion rate 279% with Shogun A/B testing
Sunny 16 Case StudySourced & dated by Case Study Desk
Key results
The challenge
Sunny 16, a camera accessories and gear retailer, faced rising Meta advertising costs and inconsistent conversions from paid traffic. Founder Shant Kiraz wanted to add more value to product pages and optimize conversion rather than rely solely on ad spend.
The solution
Sunny 16 used Shogun's Page Builder to enhance its product pages and Shogun's A/B testing to experiment with page variants and analyze the resulting data.
“The second I was able to add more value to the product pages using Shogun, it increased our sales immediately.”
SKShant KirazFounder, Sunny 16
The results, in context
A test variant reached a 2.8% conversion rate versus 0.74% for the original page, a 279% increase. The A/B testing let the team experiment freely and base decisions on data from each test.
Products used
Shogun Page BuilderShogun A/B Testing