Men's grooming & body careSourced
Case Study: Beardbrand increases conversion rate 40.1% with a Shogun bundle page
Beardbrand Case StudySourced & dated by Case Study Desk
Key results
The challenge
Beardbrand, a men's grooming and natural body-care company based in Austin, Texas, wanted to recreate the in-store experience of shopping by section, brand, or fragrance rather than by individual product, and to sell a multi-product grooming bundle online.
The solution
Using Shogun Page Builder with its Product Box feature, an HTML element, and sections, growth marketing manager James Wilson built a custom bundle page in-house.
“In-store, you shop by section, by brand or by fragrance, not by individual product. Shogun allowed us to do that quickly and in-house.”
JWJames WilsonGrowth Marketing Manager, Beardbrand
The results, in context
The bundle page produced a 40.1% increase in conversion rate, a 19% increase in average order value, and a 27% increase in advertised value.
Products used
Shogun Page BuilderShogun Product BoxShogun Sections