Case Study: Finary multiplies organic traffic 100x with Strapi
Key results
The challenge
Finary, an independent personal-finance platform, relied on a manual, developer-dependent process to create SEO pages, which limited how quickly its content team could publish. It needed to scale organic reach without adding developer bottlenecks.
The solution
Finary adopted Strapi to automate SEO page creation, letting its content team build and publish new pages independently through structured content types rather than requesting developer help.
“With Strapi, we could automate 80% of SEO page creation and 100x increase the organic traffic. Our content team can independently create new pages without asking devs for help.”
RFRomain FinotGrowth Lead, Finary
The results, in context
After building SEO pages with Strapi, Finary automated more than 80% of SEO page creation and multiplied its organic traffic 100x, reaching 70k unique sessions per month. Conversion rate on SEO pages grew 62%, and 75% of traffic now comes from organic channels.