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Case Study: Squaredance cuts feedback turnaround from a month to a week with Chameleon Microsurveys

Squaredance Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Squaredance
Industry
Marketing Technology
Challenge
Speeding up qualitative feedback collection
Headline result
Feedback turnaround cut from a month to a week

Key results

1 week
Feedback turnaround time
Reduced from one month
30%
Average microsurvey completion rate

The challenge

Squaredance needed faster qualitative feedback on new features. Turning feedback around previously took about a month.

The solution

Squaredance used Chameleon Microsurveys alongside feature banners and product tours to collect in-app feedback.

“When we implemented the Microsurveys, within a week we had qualitative data about how our users felt about our features.”

NM
Natalie Mastracci
Head of Product, Squaredance

The results, in context

Feedback turnaround dropped from roughly one month to one week, with microsurveys averaging a 30% completion rate.

Products used

Chameleon MicrosurveysChameleon BannersChameleon Tours