Case Study: Speedi witnesses a 6X increase in retention rate using segmentation and personalization
Key results
The challenge
Speedi needed to integrate offline and online data into a holistic customer view, reduce cart abandonment, and increase basket size. In a competitive marketplace the brand also wanted to improve retention and form habit loops.
The solution
Speedi used MoEngage RFM segmentation to identify lost users and send targeted push notifications with personalized offers, plus personalized in-app messaging to cart abandoners with incentives to complete purchases.
“One of our biggest challenges was the integration of offline and online data. We understand that to have a truly effective omnichannel experience, we need to stitch the offline and online data and build a holistic customer view.”
AFAhmed FahmyMarketing Manager, Speedi
The results, in context
MoEngage reports Speedi increased active users by 3X, lifted its conversion rate by 28%, and increased its retention rate by 6X, with a 2.42% RFM segmentation CTR and a 19.8% personalized in-app CTR. Figures are quoted from the published MoEngage case study and dated at review.