Case Study: Foodhub increases basket conversion to 86% using MoEngage customer insights
Key results
The challenge
Foodhub needed a customer engagement platform with stronger segmentation capabilities and advanced analytics to improve decision-making and drive growth metrics.
The solution
MoEngage's customer insights and analytics, RFM segmentation, and cross-channel messaging across SMS and in-app enabled Foodhub to target different customer segments, focusing on inactive users and cart abandoners.
“MoEngage's comprehensive analytics, segmentation tools, and excellent customer service have dramatically improved our top and bottom-of-funnel metrics. We couldn't be happier about our partnership with them.”
DSDhananjayan SekarHead - Digital Marketing, Foodhub
The results, in context
MoEngage reports that within 90 days Foodhub saw an 86% increase in basket conversion, a 25% increase in new user activation, a 10% increase in average order value, and a 38% decrease in basket abandonment, with onboarding completed in four weeks. Figures are quoted from the published MoEngage case study and dated at review.