Case Study: JibJab observes 30% boost in CTR by personalizing push notifications

Key results

The challenge

JibJab wanted to increase click-through and conversion from its push notification campaigns rather than relying on generic, non-personalized messaging.

The solution

JibJab used MoEngage to personalize push notification campaigns, comparing personalized versus non-personalized sends to drive higher engagement.

The results, in context

MoEngage reports JibJab saw a 30% uptick in CTR from personalized versus non-personalized campaigns and a 1.5x lift in conversion ratio. Figures are quoted from the published MoEngage case study and dated at review.

Products used