Retail & eCommerceSourced
Case Study: How Space NK increased checkout conversion by +30%
Space NK Case StudySourced & dated by Case Study Desk
Key results
The challenge
Space NK sought answers its traditional analytics could not provide: how content influenced visits, how to visualize visitor flow, and the motivations behind user behavior rather than just the actions taken.
The solution
Using Contentsquare Experience Analytics, the team found that product reviews strongly influenced purchasing. They A/B tested the review-stars section, changing the star color from black to yellow and clarifying the call-to-action copy with review counts.
“I've never come across a tool that does everything that Contentsquare does.”
EMEleanor MiddletonSenior Content Manager, Space NK
The results, in context
Checkout conversion increased +30%. Users who clicked product reviews reached a 28.8% add-to-bag rate versus 12.6% for non-clickers, against an average review engagement rate of 6.88% on product detail pages.
Products used
Contentsquare Experience Analytics