Case Study: PrizePicks adds 1M new members in 10 months with Socure ID+
Key results
The challenge
PrizePicks, described as the industry's largest and fastest-growing skill-based gaming company, faced low auto-approval rates for member onboarding and lacked a fraud decisioning solution. Extensive manual document verification and drop-offs during signup slowed growth.
The solution
PrizePicks implemented Socure ID+ Solutions, including KYC, Sigma Identity Fraud, Sigma Synthetic Fraud, and Predictive DocV, to automate identity verification and fraud checks at onboarding.
“Socure has been a game changer for our overall conversion rates and customer growth because of how efficiently our members can get their identity verified, complete our KYC process, pass the fraud checks, and get on to playing.”
JDJay DeuskarCo-Founder and CTO, PrizePicks
The results, in context
The published story reports 1 million new members acquired in 10 months with a double-digit increase in auto-approvals. PrizePicks cites tens of millions of dollars in annual LTV growth and, after eliminating manual document review, reallocated 15 staff to strategic functions.