Travel & LuggageSourced

Case Study: Monos unlocks $8M in Smile-Generated Value with Wayfarer Rewards

Monos Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Monos

Industry

Travel & Luggage

Challenge

Retaining customers during rapid growth

Headline result

$8M in rewards-driven revenue

Key results

$8M

Smile-Generated Value

Monos Wayfarer Rewards

Higher purchase frequency

Program participants vs. other customers

76%

Higher average click-through rate

Reward members vs. non-members (YTD)

65%

Klaviyo open rate

Reward-program email flows

The challenge

Monos, a travel and luggage brand, needed to retain customers and give them a reason to return during a period of rapid growth. It wanted a simple program that fit its lifestyle-brand positioning.

The solution

Monos launched Wayfarer Rewards on Smile.io - points on every purchase, referrals, and two VIP tiers - and built segmented loyalty email journeys in Klaviyo.

“We had to figure out a way to grow and, at the same time, build a foundation and take care of our customers.”
MW
Mike Wu
Director of Ecommerce, Monos

The results, in context

The program generated $8 million in Smile-Generated Value, with active participants purchasing 2x more often than other customers. Reward-program email flows averaged a 65% Klaviyo open rate, and reward members showed a 76% higher average click-through rate than non-members.

Products used

Smile.io Smile.io PointsSmile.io Smile.io VIPSmile.io Smile.io Referrals