Case Study: Death Wish Coffee grows Smile-Generated Value 186% with Smile.io loyalty
Key results
The challenge
Death Wish Coffee, a direct-to-consumer coffee brand, wanted to bring customers back to its site without relying on constant new product drops. Its rewards program redemption had room to grow.
The solution
Death Wish ran a Smile.io points, VIP, and referral program and integrated it with Klaviyo to personalize loyalty email flows, including custom segments and flows for its Swig League campaign and Ritual Rewards rebrand.
“Our recurring comms that calls attention to your consumer's points balance reminds them that there's value on the table for them that they might be missing out on.”
KSKelly SpencerCommunications Marketing Manager, Death Wish Coffee
The results, in context
Smile-Generated Value (all orders placed with a rewards code) rose 186% year over year, and the rewards redemption rate reached 70%. Smile members showed 887% higher customer lifetime value, 4.8x higher average order value among repeat customers, and 2.63x higher purchase frequency among active redeemers.