Case Study: Therabody scaled global content and cut translation costs 60% with Smartling
Key results
The challenge
Therabody managed translation through multiple language service providers with no centralized translation management system. This led to inconsistent quality, lengthy turnaround times, and difficulty meeting internal deadlines as the brand expanded into global markets.
The solution
Therabody adopted Smartling's translation management system to centralize localization workflows and eliminate manual file handling. The team built a translation memory and combined machine translation with AI-Powered Human Translation, training custom MT engines to maintain brand voice at higher volume.
“Smartling makes it possible for Therabody to communicate organically and colloquially throughout our global markets. Their streamlined, cohesive platform ensures we can scale efficiently, making the most cost effective platform also the most impactful.”
DYDominic YeoSenior Program Manager, Localization, Therabody
The results, in context
Smartling reports Therabody reduced translation costs by 60% and reached a 99.7% on-time delivery rate. The company standardized consistent messaging across 5 business units while accelerating time to market.