Case Study: SmartEquip doubles its customer base without new headcount and cuts invoice review to under an hour with Ordway
Key results
The challenge
SmartEquip provides procurement and parts software for the construction-equipment industry. The finance team tracked complex enterprise contracts, with multiple MSAs and addenda, in Excel and QuickBooks, which became unwieldy as the company grew.
The solution
SmartEquip implemented Ordway for automated order-to-cash, contract management, and revenue recognition under ASC 606, scaling operations without adding headcount.
“Ordway takes a lot of work off my revenue accounting team. We were tracking everything in Excel, which became unwieldy as we grew.”
BNBianca NajjarController, SmartEquip
The results, in context
Since implementing Ordway, SmartEquip has doubled its customer base while scaling finance operations without adding headcount. Its invoice review process, which previously took six hours or longer, was reduced to less than one hour.