Case Study: How Siro reduced customer complaints and support tickets by 90% with AssemblyAI
Key results
The challenge
Siro provides AI-powered coaching for field sales teams in industries such as HVAC and home improvement, where representatives sell or perform services on-site. Capturing these in-person conversations means one microphone picking up multiple voices, so the transcription and speaker separation underpinning Siro's coaching insights must be highly accurate. Inaccurate transcription would undermine the insights at the core of the platform.
The solution
Siro adopted AssemblyAI's speech-to-text and speaker diarization to transcribe recordings captured on phones and tablets and to automatically separate sales agents from customers. AssemblyAI's diarization model provides the accuracy needed to generate reliable coaching insights from noisy, real-world audio.
“On 10 out of 10 onboarding calls, our customers are at some point telling us 'wow that insight was crisp'—and that's because of the accuracy we're getting from AssemblyAI.”
JCJake CroninCo-founder and CEO, Siro
The results, in context
Siro reports that its customers saw a 90% reduction in customer complaints and support tickets, a 40% increase in sales growth, and a 36% improvement in close rate. The company attributes the quality of the coaching insights to the transcription accuracy it gets from AssemblyAI.