Case Study: Seismic gets 80% of meetings from cold calls with Nooks
Key results
The challenge
Seismic, a sales enablement platform, runs a global SDR organization whose reps each work upwards of 600 accounts. With their prior tech stack they lacked the capacity to place consistent touchpoints on every account and had limited reporting to prioritize them.
The solution
Seismic implemented the Nooks AI parallel dialer with auto-dialer rooms, robust reporting, and live analytics, letting leadership see where reps spent time, coach conversations, and coordinate SDR teams across Boston, San Diego, and EMEA in a shared salesfloor.
“Our team absolutely loves Nooks, it has had such an impact that the SDR team would be up in arms if we were to lose it. Nobody wants to go back to manual dialing.”
MAMelissa AdamoDirector, Sales Development, Seismic
The results, in context
According to Seismic's customer story, 80% of meetings now come from cold calls, meetings booked per rep increased more than 3x, and rep ramp time fell 40%. Reps are able to reach more than 100 people per day, expanding coverage across their account base.